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Third-Party Exclusive Deals Aren't Xbox One's Long-Term Strategy

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Xbox boss says not to expect many third-party exclusive Xbox One games.

Speaking during the ChinaJoy event this week, Xbox boss Phil Spencer explained Microsoft's vision for exclusive content on Xbox One. Spencer said fans should expect fewer third-party deals for exclusive content going forward; instead, Microsoft wants to focus on first-party.

"My strategy is more around our own first-party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third-party content," he said. "I want to have strong third-party relations, but paying for many third-party exclusives isn't our long-term strategy."

Spencer also said that having rise of the Tomb Raider as an timed exclusive this year is "great," although Microsoft will Microsoft focus more on first-party content going forward. This will be evident at Microsoft's Gamescom briefing next week.

"This year, the fact that we're shipping Halo 5, Gears of War, Forza 6, Fable, we can only do that and build that best lineup we've ever seen really on the back of franchises that we own," he said. "It's great to have Tomb Raider as part of our lineup, but investing in first-party, you'll see more of that at Gamescom next week, is really core to our strategy."

 

 



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